In an try to beat Lexus in a sales competition, Mercedes-Benz has sought tennis star Serena Williams and a tweeting mother from suburban Chicago to supplement to a online hum of the initial promotion appearance during the Super Bowl telecast. During a Feb. 6 broadcast of a American football championship, there will also be ads from BMW AG and Volkswagen AG’s Audi. This is actually the first time that all 3 German luxury brands have ads for the eventuality. The Nielsen Co. pronounced which final year, advertisers paid $3 million for a 30-second slot
Bill Visnic, an researcher during U.S. automobile said which a Germans consider Lexus to be “vulnerable” so they’re not leaving anything to possibility as well as have been “pulling out all a stops.” The German automakers have regularly been bothered that they haven’t been able to wrestle a tip mark divided from Toyota Motor Corp.’s Lexus
In actuality, BMW, Daimler AG’s Mercedes unit as well as Audi (the top-three luxury brands) dominate sales everywhere in the world except a U.S., where Lexus shot to recognition with its sport-utility vehicles as well as variety. The ads for a Super Bowl stress only how much these German companies wish to boost their growths in the world’s greatest luxury-car marketplace. Meanwhile, Lexus wants to regain the reputation for peculiarity that was influenced by Toyota‘s stop crisis final year. [via autonews - underling. required
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